In this step program documents are created, communication strategies are worked out, and resources are put into place to help administer the facilitation of the program. While each state is unique, example documents from Maryland and New York can serve as starting points for creating your program documents, including program announcements and RFPs.


Clear, concise communications are the foundation for any successful SEO program. Be sure to include a task level communications plan. Examples of materials created by Maryland and New York:

Integration with State Systems

Each state has its own procurement and fiscal management protocols, procedures, and IT systems, as well as requirements for legal review of program design. Examples from other states are unlikely to be valuable, so this task is included without links simply as a reminder to fully integrate with your existing systems.